Every design starts with real ground.

Roots & Currents didn't start with a mood board. It started with a single mountain and a question: what if the mountain on your jacket was actually the mountain? Not a stock illustration, not a generic peak silhouette, but the real elevation of a real place, traced from the same kind of data used in modern topographic surveys.

That's still how every piece begins. We pull real elevation data for the place we're working on, whether that's a state, a range, or a single unmistakable summit, and let the land draw its own lines. The contours you see aren't decorative. They're the actual shape of that terrain, rings tracing every rise and fall, with the landmarks that matter most (the peaks people climb, the ranges people name their whole state's identity after) marked by hand.

It's a slower way to make a design. It's also the only way we're interested in making one.

Grounded by Nature is more than a tagline for us. It's the whole idea, doing double duty. It means where we start: actual terrain, actual coordinates, actual mountains that exist whether or not anyone's wearing them on a jacket. But it's also about what nature does for the people who love it, the way a long trail or a big sky has a habit of putting you back in your body, back in the moment, back in yourself. We make gear for people who feel more like themselves outside, and we wanted a name that meant both things at once.

Because every design is drawn from a real place, we think it only makes sense to give something back to it. We're starting at 5% of profits going toward conservation efforts protecting the trails, ranges, and public lands our designs come from. As the collection grows, that number is meant to grow with it: our goal is to scale up to donating 25% of profits once we're in a position to support it, so the places worth mapping stay worth visiting.

We're building this collection state by state: Washington's Cascades, Colorado's fourteeners, Oregon's volcanoes, Wyoming's Tetons, Montana's Glacier country, California's Sierra, Utah's canyons and high desert. Each one mapped from scratch, each one carrying its own peaks and its own story. If your state, your range, or your favorite trailhead isn't up yet, it's probably next.